Ever since his debut album The World as I See It came out in 2006, Dennis Ferrer's (label, myspace, discogs, wikipedia, facebook, lastfm) name has been synonymous with sounds that are innovative, fresh and borderline risky, reaching success via a slow burn. His music has Tech and Deep House lovers grooving to the same beat, which is no easy feat in today's uber-divisive House genre. In November of this year his song "Hey Hey" was officially released on his own label Objektivity, serving as a teaser for his upcoming album The More Things Change.

You're known for breaking new ground with your style, and turned a lot of people on to a unique sound which a few years ago many purists probably wouldn't have listened to!

You've got to evolve. Your crowd is young and there's a new influx of kids coming in. You've got to kind of go with what's happening - otherwise you fall the way of the dinosaur. You get old and you stay wishing you had those previous days back. Keep it moving - that's my motto. There are future anthems to be made.

Given that there is no longer radio airplay for our genre and they're still too young to get into clubs, how do you think we can get the youth exposed to House?

The younger generation is exposed to House, it's just that most people think it's not the House they want them to be exposed to. Hence the reason why I say you kind of have to walk the middle and show them. These kids just don't want to hear sleepy shit. I mean c'mon - when you were 18, did you want to hear your father's music? No - you wanted to hear some jumpoff! Three reasons you go to the club: get laid, get drunk and hang out with your friends! It's really a basic thing when you're that young. So how do I keep that crowd happy and how do I keep my older crowd happy?

That's a hard line to walk.

Regardless if it's hard or not, the fact is it must be done, or you don't work. What are kids into and how do you bring where you come from into that without sacrificing too much of yourself? That's what I've been trying to do. Most people, they're still stuck on Gospel House. I mean that was relevant in the '90s, but try and get some 18-year old kid to listen to it now!

Do you find the younger kids are more open?

It's all in presentation. You give somebody a little something of what they want and also introduce something new to them. You just don't go in there and say, "Okay this is what I'm playing whether you like it or not, and screw you!" That's an elitist attitude. That's cool if you want to be a purist and play to a hundred people and think you're cool. But if you want to reach the masses and maintain some respectability, you've got to walk that fine line.

I was curious about your take on mix CDs, as I was looking at your Discogs page I noticed that you have only one DJ mix amidst all the hundreds of productions you've done!

There are a few actually but I'm not big on the CD kind of thing. I'm a party kind of guy. My thing is I invite everybody to come on down, have a couple of drinks and have fun. You can't really translate a party atmosphere to a CD. It's never the same! I live to see everybody losing their minds, drunk as skunks and screaming, "One more tune!" and no one wants to go home! I live for that.