01May2009
Continued from Page 2

Speaking of which, we're seeing just a flood of new releases - sometimes more than a few hundred a day across various sites, which no single person could ever listen to. Most of it is not that good, and I suspect it's only being released because a label is making less money per release than they did before. Do you think this is sustainable? Is the product going to be degraded to the point of having a value of $0?

It is a baneful thing about the digital era that it has decreased the costs for a production and its release dramatically. Technology these days enables people to do a track within a few hours and to create a label requires almost no investment anymore. This lends to the problem that even DJs who have no musical background at all produce their own tracks, often without taking the time to work with a musician who substitutes their incapacity. Of course they do it with the hope to push their name and lots of them don't seem to care about quality too much. Because of that we see an oversupply of labels and music.

As you say, a lot of it is middle- or low-class. Thus the market is flooded with music and it got tougher for fresh and original music to be recognized in this oversupply. The only way to survive is to put out constantly good music and to create a faithful fanbase for the label or artist. Nevertheless I don't think that music will be degraded to a zero value level - especially not well produced music. Even now when there are countless releases every day, you mainly find the same labels on the top of the download charts, simply because they put out good stuff.

I notice that you've done some significant remixes in the last year (Defected, etc.) but definitely more quality than quantity. I know some producers churn them out like machines, and perhaps without much thought about lending their name to what might be a poor quality original. Is this a conscious effort to be more selective, or are you busy focusing on GOGO instead?

It's a mix of both. Of course the label, producing and remixing for it plus my DJ schedule keeps me quite busy already. Nevertheless remixing is something I really like. The fact that I don't have a big team around me just allows a limited number of remixes, especially as nothing leaves my studio that does not satisfy me. In addition I would not remix everything. The original has to have something that catches me. Even if doing a lot of remixes allows someone to make a quick buck, I believe that my philosophy to deliver quality makes more sense in a long term.

I expect something as successful as Uniting Music will be difficult to follow up on. What are your plans for new productions and/or projects effecting your personal career in the short term?

It is always difficult to repeat something of course, but I am not worried about it. I just keep on doing my thing. In early May I will have a release with Inaya Day on Deep Sugar Music entitled "Reap". I'm working on a bunch of new songs for my label, including a follow up with Monique Bingham, one with Diamondancer and a new single with Inaya Day, too.

In addition I am currently remixing two upcoming releases for GOGO Music - one by Roberto De Carlo called "Never Forget" and one by the upcoming talent "Fast Vision Soul" from Italy.

Besides those, I am working on a remix for Jennifer Perryman. I am DJing every weekend somewhere and I am really looking forward to my second South Africa tour end of June. I'll also be participating in the South Africa Music Conference at the beginning of July, where I was invited to conduct a workshop.

You just released Andy Compton's (of The Rurals) and Kafele's "Above the Sky". Is that the same Kafele from Chicago? Including this, what releases do you have coming up on GOGO?

Yes, it is Kafele from Chicago. Andy met him when he was there, but the song was recorded a bit later. I think it was definitely good fortune that they met, which you can tell when listening to the result of their collaboration.

In addition to the tracks I mentioned a moment ago, I'll be releasing a song by Bucie, the vocalist on Blackcoffee's "Turn Me On", entitled "UR Kiss" soon.

 

pages: 123
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posted may 1 2009 by terry matthew in features, may 2009 issue
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terry matthew Terry Matthew is the managing editor of 5 Magazine. You can contact him at terry@5chicago.com.
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